Services | newnorth


Coaching & Mentoring


We offer customized coaching programs designed to help people identify their self-doubting limitations and psychological obstacles, so that they can transition from one mindset to another to support their business goals and personal aspirations. We are adept and qualified in all variations of coaching, whether it be for business leaders wanting to enhance their confidence and capabilities, or to guide individuals towards a fulfilling career where they can have a positive impact.


Not only can we mentor business leaders to reach their objectives but we can also teach them how to mentor their teams so that they and their organization can prosper and flourish. Passing on knowledge and experience is a human trait we all have, however in today’s demanding business environment, it can be enormously challenging to pass on the right information and knowhow without having the right experience or skills. Mentoring requires tolerance, empathy, communication, structure, vision, and naturally a positive outcome to conclude.

Business Development

Sales Growth

Finding new customers and generating revenue from alternative streams is paramount to an organization’s longevity. At NewNorth we fully understand the complexities of sales growth in volatile markets and competitive spaces. How your business differentiates and how you articulate these USP’s to your customers is just one part of the sales process. The void between pitching and winning is vast and unknown, but with the right strategy, guidance and support, a positive outcome can be reached. Sales is the beating heart of every company, which is why special care and attention should be given to ensure it functions smoothly and efficiently at all times. We will help you to grow your sales team using proven mythologies while applying new and progressive formulas. Creating a sustainable, aspirational and happy sales culture will be fundamental to meeting your revenue objectives in the short, medium and long-term.

Key Performance Indicators

Real performance management is about understanding and motivating sales people to perform effectively in order to contribute towards the vision of the organization. We help professionals not only in achieving set objectives but also in realizing their personal goals. This is how they can reach optimum productivity selling levels, and build a sustainable growth model for themselves that encompasses efficiency, and career development.

Branding & Digital Marketing


The ground beneath us is constantly moving and it can be hard to see the wood from the trees. Rapidly changing business environments demand focus with the ability to read the room. At NewNorth we don’t just develop or rework brands to give them a unique or compelling edge, we also help navigate clients towards rationalizing and exploring creativity and crafting these ideas into a suitable and evolving process. Brand strategy, brand identity and web design content guidance are what we at NewNorth live for and champion.

Digital Marketing

A powerful digital marketing strategy is essential for any business looking to reach new customers and improve brand interactions and revenues through several digital mediums. Digital marketing refers to advertising your brand through various digital channels such as search engines, emails, SEO, PPC and social media. It is an effective digital funnel that enables you to map a customer’s journey across multiple marketing channels, leading to increased revenues and brand recognition. NewNorth can advise you on your digital marketing strategy to ensure that your business is communicating the right messages in line with your mission, vision and objectives.

Corporate Social Responsibility (CSR)

For many years Corporate Social Responsibility (CSR) has been championed by multinationals and large companies around the world. At NewNorth we actually prefer the term Collective Social Responsibility because we believe we are all collectively responsible and accountable for people and planet sustainability. We offer guidance, support and training so that an organization can responsibly prosper by spearheading manpower human development programs and eco friendly initiatives. We are also advocates for Environmental, Social and Governance (ESG) growth, planning and development, and believe that companies should implement an ESG focused business strategy for the future.


Human Capital

Human Resources

Your business is growing or perhaps downsizing, you need to restructure your internal policies and procedures, you’d like to make improvements to your employment contracts, or your internal handbook is in need of an overhaul. NewNorth will advise you, guide you and if necessary, manage you to support these necessary changes. Our flexible approach allows us to create sustainable customized solutions based on your requirements while in line with your vision, mission and core values.

Talent Acquisition

It’s not just about finding an appropriate candidate that meets the criteria of a job vacancy. At NewNorth we analyze a client’s corporate culture and business dynamics so that we can identify the right people, thus ensuring a new recruit can transition seamlessly into a new working environment. Our recruitment team has the experience and expertise to understand the needs of both customers and candidates by advocating transparency of expectations and career growth. Hiring and retaining local or international talent is essential to every organization, and at NewNorth we have the capability and knowhow to do it as proficient as anyone in the market.

Training & Education

Our carefully selected and developed training courses have been designed to support business professionals in various sectors and industries. We create bespoke programs relevant to either the corporate sector or SME’s. Furthermore, we can apply our training course to suit all industries and markets.

Human Resources

  • Appraisal Skills
  • Change Management
  • Diversity & Inclusion
  • Performance Management
  • Employee Stress
  • Recruitment & Interviewing

Business Development

  • Business Planning
  • Sales Strategy
  • Managing KPI’s
  • Time Management
  • Relationship Management
  • Cold Calling


“I would highly recommend James and his team because they are not only helping us grow our business rapidly but are also genuinely interested in what we do and why we do it.”

Adnan Sawadi

Managing Partner, VFA Solutions fäm Properties

“James is a very charismatic guy. He’s personable, knowledgeable and has an extensive network, even in very specific fields. I’d have zero hesitation in working with him or recommending him in the future.”

Lee Drinkwater

Project Director, Private office of Sheikh Theban Al Nahyan

“My experience with James is not only as a candidate who he successfully recruited for a position but also as a business owner he has provided services to. I would definitely recommend James’ services to other businesses.”

Firas Naser

Managing Director, UMI

“I highly recommend James with his skillset and ability to analyze a business, dive deep into the operations, with an outcome of success in all areas.”

James Hussey